Voyager Digital, a cryptocurrency trading firm, has signed a sponsorship agreement with Mark Cuban’s NBA team, the Dallas Mavericks.
Voyager Digital, a cryptocurrency trading broker, has signed a five-year deal with the NBA’s Dallas Mavericks, becoming the team’s first crypto brokerage and worldwide partner.
“The Mavs are proud to welcome Voyager to the Dallas Mavericks family,” said Mavericks owner Mark Cuban.
“Crypto assets and applications are changing how business and personal finance are done. We believe our partnership with Voyager will allow Mavs and NBA fans to learn more about Voyager and how they can earn more from Voyagers’ platform than from traditional financial applications,” Cuban added.
As part of the agreement, Voyager and the Dallas Mavericks will collaborate to make cryptocurrencies more accessible to a wider audience through educational and community programming, as well as fan engagement promotions.
The agreement also includes name rights to the Mavs Gaming Hub, which serves as the Mavs NBA 2k League team’s official gaming and event venue. According to the press release, more information will be “released at a later date.”
Steve Erhlich, CEO and co-founder of Voyager, shared Cuban’s enthusiasm for the relationship, saying the company “could not be more excited” about collaborating with the Mavs.
“This partnership gives us the opportunity to educate people all over the world on ways to use crypto in their everyday lives. We want to help people learn alternate ways to grow their wealth to achieve true financial freedom and build intergenerational wealth through crypto,” he added.