Snoop Dogg has announced a collaboration with the virtual gaming environment Sandbox. The American rapper is rebuilding his estate in Sandbox to debut his new NFT line.
Snoop Dogg, the well-known American rapper, media personality, actor, singer, and businessman, has announced a partnership with The Sandbox, a non-fungible token (NFT) metaverse project. Sandbox is a game ecosystem on Ethereum where users may create, distribute, and sell NFTs and gaming experiences (ETH). For many years, Snoop Dogg has been a crypto whale.
Snoop Dogg is expanding his NFT game, and his collaboration with Sandbox means that the black American rapper will recreate his mansion in the Sandbox metaverse. It means that gamers will be able to attend Snoop Dogg parties and concerts, as well as take on the role of Snoop Dogg himself. In addition, Doggfather is releasing an NFT collection as well as a limited edition ‘Snoop Dogg Private Party Pass.’ Several musicians are now using NFTs to reach out to a new audience. Snoop had already published an album and received payment in cryptocurrency.
We are building the future of entertainment where everyone will enjoy creating and sharing their very own virtual experiences,” Arthur Madrid, the CEO and co-founder of the Sandbox virtual said, “The Sandbox is bringing iconic culture with Snoop Dogg and enhancing it through innovation with NFTs and virtual experiences. Snoop’s LAND is decentralized; 100% owned by him to develop through his creative genius.”
Snoop Dogg stated “I’m always on the lookout for new ways of connecting with fans, and what we’ve created in The Sandbox is the future of virtual hangouts, NFT drops, and exclusive concerts,”