Samsung released a statement ahead of the Consumer Electronics Show in 2022, promising to reveal more information about their NFT platform once the televisions start shipping in a few weeks. Samsung stated in a recent news release,
“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater. In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favourite art — all in one place.”
Samsung claims that their new integrated NFT platform would provide artists with the flexibility to “share their creations with the world.” Samsung TV owners will be able to preview NFTs before purchasing them, as well as learn more about the history of NFTs and blockchain information using Samsung’s new platform.
Samsung’s NFT platform will include a Smart Calibration feature for display optimization, allowing TV owners to adjust their display’s settings to match the creator’s preset values, giving users peace of mind that their purchased NFTs will always look impeccable, with true-to-the-original image quality.
Demand for NFTs and digital assets skyrocketed in 2021. NFTs alone accounted for $23 billion in trading activity, a record high. Global firms such as Samsung are now entering the market, anticipating that the trend will continue. Samsung has expressed interest in and support for the crypto and blockchain industries in recent years. Over a year ago, the company announced the Samsung Blockchain Keystore and Samsung Blockchain Wallet, as well as free Bitcoin (BTC) for every Samsung product purchased. Samsung is now attempting to reshape the NFT market.