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Pepsi Mic Drop Collection Is The First Ever Brand NFT From Pepsi

Pepsi today announced the Pepsi Mic Drop genesis NFT collection, the brand’s first-ever venture into the fascinating and evolving world of non-fungible tokens (NFTs). Pepsi is developing 1,893 (to commemorate the year Pepsi was born) unique generative-style NFTs that will be live on the Ethereum blockchain tomorrow, Friday, December 10 at 12:00 PM EST, and will be free for users (outside of gas fees).

 

The Pepsi Mic Drop genesis NFT collection’s exclusive generative traits, generated randomly by an algorithm so that each NFT is completely unique and different, pay homage to the brand’s storied history in music as well as the suite of Pepsi flavours that have captivated unapologetic cola-loving consumers for decades. The Pepsi Mic Drop NFTs will be inspired by legendary Pepsi flavours such as classic blue Pepsi, silver Diet Pepsi, scarlet Pepsi Wild Cherry, black Pepsi Zero Sugar โ€“ even fan-favorite Crystal Pepsi โ€“ and many more.

“Pepsi has always been a brand with a strong heritage in music and pop culture, so it’s only fitting for us to bring that legacy into the new world of NFTs with a ‘mic drop’ of epic proportions,” said Todd Kaplan, Vice President โ€“ Marketing, Pepsi. “We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge and presented equitably as an inclusive and accessible opportunity for anyone to experience the exciting world of NFTs. This collectible series of microphones is not only inspired by our history, but also represents the scale and scope of how accessible we see this space becoming in the future.”

Pepsi is establishing a waitlisting method at the beginning of the user experience to offer an egalitarian experience for customers with more affordable gas expenses and secure participation. The Pepsi Mic Drop wallet waitlist goes live on micdrop.pepsi.com on Friday, December 10 at 12:00 PM EST. From there, you can:

  • On Tuesday, December 14 at 12:30 PM EST, consumers who have been waitlist-approved will be able to mint one of 1,843 Pepsi Mic Drop NFTs free of charge (not including Ethereum gas fees). Consumers should stay tuned as the 50 remaining NFTs will be held for other exciting initiatives in the near future.
  • Once a consumer is verified, the token will be minted and directly sent to their wallet.
  • Consumers will then be able to identify their exact Pepsi Mic Drop NFT and are welcome to list on OpenSea or any other third-party platform at any point by satisfying the selected platform’s terms of service.

To ensure a net carbon footprint of zero, Pepsi is implementing a carbon offset scheme for the introduction of the Pepsi Mic Drop NFT, in keeping with the Pepsi brand’s thought leadership in innovative marketing methods.

The Pepsi Mic Drop NFT collection was designed and developed in collaboration with VaynerNFT, a consultancy within the VaynerX holding company.

Please visit micdrop.pepsi.com for the whole set of rules, regulations, terms, and conditions.

Participation in the Pepsi Mic Drop is limited to individuals who are United States persons for U.S. tax purposes, and participants must agree to supply certain information to demonstrate their tax status upon request as a condition of participation. Participants are responsible for paying any taxes owed as a result of their participation in the Pepsi Mic Drop and should consult their tax advisors to assess the tax implications.

PepsiCo products are consumed more than one billion times each day by people in more than 200 nations and territories across the world. PepsiCo’s net revenue will exceed $70 billion in 2020, thanks to a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana, and SodaStream. PepsiCo’s product portfolio offers a diverse range of pleasant meals and beverages, including 23 brands with estimated annual retail sales of more than $1 billion each.

Our mission, to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose, is guiding PepsiCo. “Winning with Meaning” represents our desire to win in the marketplace in a sustainable manner and to incorporate purpose into all parts of our business strategy and brands. Visit www.pepsico.com for additional details.