As part of its HK$6.8 billion ($876 million) makeover, Ocean Park has partnered with The Sandbox, an Ethereum-based decentralized NFT game metaverse, to offer new digital entertainment experiences.
“As Ocean Park celebrates its 45th anniversary in 2022, the park is transforming itself in many innovative ways,” Ocean Park’s CEO, Ivan Wong, made the statement.
“Not only are we revamping the park into brand new retail, dining, entertainment, wellness and adventure zones, but we are also heading into the metaverse to reimagine the way we engage consumers, the way they connect with one another, and their adventures at Ocean Park.”
Wong stated, “The Sandbox, a subsidiary of Animoca Brands, is a virtual metaverse where users can play, build, own, and monetise digital experiences. Ocean Park’s virtual world will feature creative content and “offerings that are distinctively Ocean Park.”
Ocean Park’s partnership with The Sandbox will allow the attraction to develop immersive experiences, events and products “in formats never before seen, and venture into new business areas made possible by technology”, He stated.
Wong elaborated, “We are confident that our fans and the NFT community will welcome the opportunity to explore Ocean Park in a whole new dimension while creating and sharing their user-generated content on our platform.”
Ocean Park is currently rebranding itself as a vacation destination and educational attraction. Ocean Park invited bidders to participate in the first stage of the procurement process for its renovation in August 2021.
“We are thrilled to welcome Ocean Park to The Sandbox metaverse,” said Sebastien Borget, COO and co-founder of The Sandbox. “As one of Asia’s most dynamic leisure and resort destinations, Ocean Park also plays an iconic role in Hong Kong’s cultural and entertainment landscape.”
He also added: “We will work with them on setting the first example of how entertainment can be leveraged with NFTs and play-and-earn to engage and reward both local visitors and those from around the globe.”