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McLaren Is Releasing NFT For F1 Fans

The first NFT drop will allow F1 fans to acquire various McLaren Racing MCL35M 2021 Formula 1 vehicle components.


McLaren Racing, the popular British racing team and the world’s second oldest operational Formula 1 team, has established a platform via which fans and collectors may acquire McLaren Racing-branded digital collectibles or non-fungible tokens (NFTs). The ‘McLaren Racing Collective’ portal will be a location for future possibilities to acquire a piece of special McLaren Racing collectibles. The first drop will let fans and NFT collectors acquire various components of the MCL35M 2021 Formula 1 racing vehicle, which was produced using an official CAD supplied by McLaren Racing.


The initial digital component will be given to the first 5,000 fans who join the collective platform for free. From there, fans may buy one or more components as they become available, with the objective of collecting all 22 to build the whole digital MCL35M racing vehicle. The collectibles will be issued in five stages, with the first four arriving on October 24.

The McLaren Racing Collective is based on Tezos, a blockchain that is supposed to be energy-efficient and is also McLaren’s Official Technical Partner. In collaboration with McLaren Racing, the two are supporting the production of restricted digital assets so that fans may own a piece of the team.

The first individual to create a full digital MCL35M will receive a VIP ticket to a Formula 1 race in 2022. The organisation envisions the platform as a long-term fan interaction plan for McLaren Racing, therefore this will be the first of future campaigns.


“We are excited to launch McLaren Racing Collective, which allows us to engage our fans in an innovative new space. Through NFTs built on the energy-efficient Tezos blockchain, we are creating new ways to evolve our fan experience, and a bespoke McLaren Racing digital collectable marketplace provides people with a brand new way to connect with our team,” said Lindsey Eckhouse, Director, Licensing, eCommerce and eSports, McLaren Racing commenting on the launch.