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Many Companies In The Food Industry, Including KFC, Have Filed NFTs And Metaverse Trademarks


Yum! Brands, the owner of Taco Bell, Pizza Hut, and Kentucky Fried Chicken (KFC), has submitted multiple trademark applications for non-fungible tokens (NFT) and metaverse products and services, following in the footsteps of its fast-food chain competitor McDonald’s (NYSE: MCD) decision to explore the Metaverse.

The applications were filed with the United States Patent and Trademark Office on March 25, 2022, according to metaverse trademark attorney Michael Kondoudis, signalling plans to expand these brands into NFTs and virtual products and services, such as virtual food and beverage products, retail services, and online virtual restaurants.

In a news release, Mr. Kondoudis stated:

“Clearly, Yum! Brands see the potential of the Metaverse and is preparing its trademarks and brands for the virtual economy that will dominate it.”


The lawyer continued, “These trademark filings “follow the trend by other participants in the restaurant sector like McDonald’s, Burger King, Panera Bread, and Panda Express to begin preparations to participate in the Metaverse.”

Inspire Brands, Inc., which owns the Arby’s, Baskin-Robbins, Buffalo Wild Wings, Jimmy John’s, and Sonic trademarks, has also lately filed a number of trademark applications.

Meanwhile, Mark Zuckerberg’s Meta (NASDAQ: FB), formerly known as Facebook, revealed last week that it intended to expand into the metaverse, with plans to introduce virtual services and crypto trading.