For the 2021-22 season, Watford Soccer Club’s English Premier League players will wear the logo depicting the meme cryptocurrency dogecoin. Earlier this season, the group donned the bitcoin image.
In collaboration with general partner Stake.com, Dogecoin will sponsor Watford’s uniforms. The transaction is worth £ 700,000.
Sports, like many other entertainment industries , quickly became buddies with crypto projects. Football is no different. Many clubs produced fan tokens in 2021, iconic players built and successfully sold NFT collections, and some even received cryptocurrency royalties.
DOGE’s sponsorship deal with Watford isn’t the first of its sort, though. Deals like this are done not only at the club level, but also at the championship level.
Stake will likely run crypto-themed initiatives, like a ten million dogecoin giveaway on its global platform, to honour the start of the collaboration, according to the release.
Crypto.com became the official sponsor of the Italian Serie A league in May, in time for the Italian Cup final between Juventus and Atalanta on May 19th. Other non-football sports teams with whom the firm has made deals include Formula 1 and the Ultimate Fighting Championship.