Bobos & Wojaks

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Crypto.com’s Marketing Is Just Fantastic

crypto.com-logo

Seriously, there’s a ‘Crypto dot com’ promotion everywhere you look, whether it’s prominent and in your face or tucked away in the corner of a website. It’s incredible how much time and money they put into advertising and relationships.

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    •  Searching up coins on CoinGecko? CDC’s always there at the top of the search result list as an ad and sticks out in the coins list.
    • Fan of f1? You’ll have seen plenty of CDC all the way through. To top that the Saudi Arabian GP brought in the highest TV viewing figures in ten years for F1. So more people watching, even better.
    • They bought the naming rights to one of the most famous stadiums for 20 years at the price of $700 million.
    •  Their presence on social media? They’re everywhere. Instagram posts, Instagram stories, Reddit, Facebook….etc
    • Their new ad, “Fortune Favours the Brave”, which stars Matt Damon, is directed by Oscar-winner Wally Pfister and produced by David Fincher.
    • Matt Damon and Water.org partner with CD Cand Crypto.com makes a $1M donation to the nonprofit.
    • A long-time partnership with Visa, Crypto.com boasts the world’s most popular crypto-card available in 30+ countries.

       

    • When you refer to websites, you never say their name + their top-level domain. Like you wouldn’t say”Amazon dot com” when talking about Amazon; But with CDC, you do. Crypto dot com is literally the name of the company, their domain name is their name. So when you talk about it, people already know where to go to look up more about it.
    • Just the mere fact that when you search up “Crypto ” on Google, Crypto.com is the first site that pops up should be enough of a green flag.