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Crypto.com And FTX Purchased Ad Slots for Upcoming Super Bowl

Crypto.com, a Singapore-based digital currency exchange, announced to the press on Wednesday that it had booked a 2022 Super Bowl marketing slot. After purchasing a Super Bowl advertisement in October, the corporation began following the exchange FTX.

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Because the event attracts millions of viewers tuning in to watch the NFL’s championship football game, purchasing an ad time for the forthcoming 56th Super Bowl is quite expensive. According to recent statistics, NBC Sports is running out on 30-second marketing slots, with sponsors willing to spend as much as $6.5 million for one. According to statistics from 2021, the NFL’s Super Bowl drew 96.4 million viewers.

Crypto.com’s chief marketing officer Steven Kalifowitz told the Wall Street Journal (WSJ) that the company has acquired an ad slot. Crypto.com CEO Kris Marszalek told the Wall Street Journal that the company aims to be a globally recognised brand, and that the Super Bowl ad was one approach to achieve that goal. “Crypto is truly for everyone… “Diving into other sports allows me to reach out to everyone no matter where they are,” Kalifowitz said. “The Super Bowl is just another step in that direction,” he says.

Following Crypto.com’s multi-year deal with the Los Angeles Angel City Football Club, the Super Bowl announcement was made. In addition, the cryptocurrency exchange bought the name rights to the Los Angeles Lakers’ arena, which is now known as Crypto.com Arena. Crypto.com announced in July that it had partnered with the UFC, a mixed martial arts marketing firm. The acquisition of Super Bowl ad time by Crypto.com follows the purchase of ad time by the digital currency exchange FTX.

FTX has also been involved in a variety of sports-related collaborations, including the naming rights to the NBA’s Miami Heat arena. According to FTX chief executive officer Sam Bankman-Fried, there was “no larger” occasion to deliver a message in October. According to Bloomberg’s Katherine Greifeld at the time, Bankman-Fried stated the Super Bowl ad acquisition objective was to buy “the scale of the audience that the Super Bowl reaches.”

“Our message throughout this year has been that crypto is safe, accessible, and ready for the mainstream,” Greifeld was given more information by Bankman-Fried. “We’re inviting everyone to check it out, and here to help them on their journey. There is no bigger, more mainstream event to share a message like that than the Super Bowl.” It appears that Crypto.com management shares Bankman-sentiments, Fried’s and the company is taking the same path.