Brands from all industries are trying to avoid missing out on metaverse potential. The metaverse will be well-nourished and dressed, from McDonald’s to Victoria’s Secret.
According to 2022 filings, one aspect of the metaverse will be that it will be well-nourished and clad. This year alone, companies with a combined market price of $1.1 trillion have registered for trademarks linked to metaverse and NFTs. If Meta is included in the equation, the total comes to about $2 trillion.
Furthermore, in the year 2022 alone, a total of 1967 NFT-related applications were filed. This is already more than the entire year of 2021’s total. However, because we already know about Meta’s goals as a result of their rebrand, let’s concentrate on the lesser-known metaverse players.
Ralph Lauren, Chevron, McDonald’s, Monster, Colgate, WWE, Levis, Playboy, and a slew of other brands are preparing to enter the metaverse and safeguard their intellectual property.
Registering trademarks in a new market will be a simple legal activity to safeguard the protection of their brand image. The documents, though, make it plain that this is about more than just brand protection. Here’s an analysis from trademark attorney Mike Kondoudis. By searching for the serial numbers, you may see the specifics of the trademarks at the United States Patent and Trademark Office.