As the crypto exchange behemoth increases its reach in Europe, Binance has announced a 100 million euro ($108 million) investment in France and a partnership with Paris-based business incubator Station F.
“France is uniquely positioned to be the leader of this industry in Europe,” Binance CEO Changpeng Zhao said from the stage at the Paris Blockchain Week Summit on Wednesday, adding that the company already has a team of about 50 people in the country.
Startups will receive support from the BNB Chain, NFT Labs, and Binance Labs teams to develop their ideas and future collaborations with Binance partners as part of the agreement.
“For all the people willing to better understand blockchain and crypto, we hope this place will help them to enter the web3 world,” Station F’s director, Roxanne Varza, stated.
Zhao also mentioned in his opening talk at the Paris summit that Binance is testing phone line customer service, starting with Turkish. The firm intends to eventually roll out phone-based support in all markets, where it presently relies on chat-based support.