Lash Music LLC, a corporation controlled by Billie Eilish that protects her music and identity, has filed two trademarks for BILLIE EILISH and her Blohsh logo, with documentation hinting at future development into the non-fungible token (NFT) industry.
In reply supplied to Benzinga, USPTO-licensed trademark attorney Michael Kondoudis confirmed Lash Music LLC’s trademark filings for “BILLIE EILISH” and the “Blohsh” logo are intended to encompass non-fungible tokens.
More precisely, the documents cite “digital materials, namely, non-fungible tokens or NFTs; Downloadable digital media, namely, digital collectibles created with blockchain-based software technology; Downloadable video game software; Downloadable virtual goods, namely, computer software programs featuring in-game resources, tokens and virtual currency for use in video games and online virtual worlds.”
Kondoudis stated that “these filings do not come as a surprise” because they follow similar activities by major music business firms. He explained that Universal Music Group (UMG) just established a relationship with NFT platform Curio, and because Eilish is one of UMG’s most popular recording artists, her application for appropriate trademarks is expected.
“Also, recording artists filing trademark applications for NFTs is not unusual anymore,” Kondoudis explained.