Bakkt, a digital asset marketplace, has teamed up with Google to make cryptocurrencies more accessible. As a result, consumers will be able to add their Bakkt Visa Debit Card to Google Pay in the near future.
Users will soon be able to spend Bakkt Card crypto funds directly via Google Pay, according to a news release from BusinessWire. Following the launching of Bakkt’s Visa Debit Card earlier this year, clients will now be able to conduct transactions using digital assets everywhere Google Pay is accepted.
When you do this, the process will convert cryptocurrencies into fiat currency before they arrive in the recipient’s account. As a result, digital assets can be used to pay for daily things both online and in-store.
Bakkt will also promote its services to prominent US retailers and merchants via Google Cloud, which will be its preferred cloud provider.
Bakkt CEO Gavin Michael sees the recent collaboration as evidence of his company’s success:
“This partnership is a testament to Bakkt’s strong position in the digital asset marketplace, to empower consumers to enjoy their digital assets in a real-time, secure, reliable manner. Additionally, partnering with Google Cloud will enable us to continue to build a best-in-class, innovative platform that can undoubtedly scale to meet the needs of millions of users.”
The recent collaboration is just one of Bakkt’s many efforts to broaden cryptocurrency use-cases in the United States. In August, the company collaborated with Quiznos to trial Bitcoin payments at select Quiznos locations in Denver.
Following the April launch of the Bitcoin app, the organisation also cooperated with Starbucks. Since then, Starbucks customers have been able to replenish their cards via the app.