Adidas, a German multinational corporation, announced the debut of the company’s first Adidas Originals NFT collection on Thursday. The Adidas Originals NFT collection was created in collaboration with the Bored Ape Yacht Club (BAYC), cryptocurrency investor Gmoney, and comic book series Punks Comics.
Adidas is continuing its mission to enter the metaverse and collaborate with non-fungible token and blockchain technology. During the last week of November, the shoe and sportswear firm announced cooperation with Coinbase and declared the metaverse to be “interesting.” Adidas also hinted at collaborating with The Sandbox, a metaverse game. During the first week of December, Adidas announced a collaboration with Bored Ape Yacht Club (BAYC), bitcoin investor Gmoney, and comic series Punks Comic.
The collaboration resulted in the first Adidas Originals NFT line, which recognises the creators while also providing access to virtual wearables for the blockchain-based game metaverse The Sandbox. There will also be real items available, such as a hoodie, a tracksuit, and Gmoney’s orange beanie. The Adidas Originals NFT collection will be available on December 17th, with owners receiving “unique access to Adidas Originals experiences and product.”
“As part of our ambition to celebrate ideas that are defining a new age of originality, we’ve landed at the forefront of creativity, which is the open metaverse,”Erika Wykes-Sneyd, vice president of marketing and communications at Adidas Originals, stated in a statement to Bitcoin.com News. “It’s a natural place for Adidas Originals to enter: a wild world where possibilities are truly limitless and where anyone can express and be rewarded for their most original ideas,” the Adidas executive added.
Adidas also bought a Bored Ape Yacht Club (BAYC) NFT named “Indigo Herz.” According to the wallet’s NFT summary, the BAYC NFT Indigo Herz is formally known as Bored Ape Yacht Club #8774, and Adidas has a tiny collection of NFTs.
“Prior to the launch, Adidas confirmed members were given the opportunity to redeem a POAP (Proof of Attendance Protocol) NFT status badge, recognising their attendance at the start of the brand’s metaverse journey,” according to the company’s NFT collection release.
“It’s so refreshing to see a culturally influential brand like Adidas Originals work so closely hand-in-hand with the NFT community,” said Gmoney. “At every step, they’ve included the right partners from the crypto, metaverse, and NFT community and listened to their thoughts at an early stage.”
The Adidas NFTs will be available for purchase for 0.2 ETH per unit on the web portal adidas.com/metaverse. Adidas claims the virtual and real wearables will be ready in 2022. Blockchain technology, according to Adidas’ chief digital officer Scott Zalaznik, is “one of the most inventive technologies of this generation.” Zalaznik went on to say:
“The foundation we are building with Web3 will lead to new creative opportunities for partnerships, engagement through digital goods and a path towards a more inclusive future.”