Bobos & Wojaks

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A Small Canadian Restaurant Is Investing All Of Its Profits In Bitcoin. It Returned 460%


Tahinis is a family-owned restaurant establishment that, along with its Center Japanese delicacies, offers this advice to small-business owners everywhere: Invest in bitcoins.


Tahinis claims to be the world’s first restaurant chain to invest 100% of its cash reserves in cryptocurrencies. Its founders, brothers Aly and Omar Hamam, indicated that bitcoin awareness has been critical in assisting its expansion in the face of the COVID-19 pandemic and hovering inflation, which has sent expenses for components needed for shawarma and other foods floating. The corporation, which is largely based in London, Ontario, Canada, made its first investment in bitcoin in August 2020.

“We’re up, so far, 460% on our preliminary funding and we did not cease there,” Tahinis chief advertising officer, Aly, informed Insider in the latest interview. “We’ll proceed sweeping extra revenue into bitcoins. We even purchased the [April 2021 price] high after which we rode all of it the best way down, and we simply saved shopping month after month after month. So it has worked like an allure for us,” he stated.

In August 2020, Bitcoin was trading for less than $12,000. It was around $58,075 as of Friday, following last week’s record high of $69,000.

Tahinis employs a so-called “bitcoin-standard technique,” in which it operates in fiat currency, or Canadian dollars, and subsequently invests all profits in bitcoin, a transfer Aly described as similar to MicroStrategy’s.

Extra funds are used by the data analytics firm to purchase what it perceives as a “trusted retailer of worth.” MicroStrategy recently possessed 114,042 bitcoins, which were worth around $6.8 billion as of Thursday. Aly had previously ignored bitcoin when one of his financial idols, Warren Buffett, referred to it as “rat poison squared” in 2018.

Tahinis holds working capital in cash for only a few months before distributing revenue, which is part of its treasury, in bitcoin. Tahinis, which is privately owned, did not disclose how much bitcoin it has on its balance sheet but indicated that gross sales at its restaurants have surpassed $8 million in the previous year.

In 2021, the company will expand to nine locations from eight, and by 2022, it expects to have a total of 29 eating places. Tahinis, according to Aly, has worked with dozens of small businesses throughout the world to transition them to a bitcoin-standard system.

“The primary downside that we’ve got proper now’s that {dollars} are devaluing,” Aly stated. “Central banks will say inflation is just 5%. However, that actually is determined by what you wish to purchase. Poultry is up 45%, beef is up 25%, imported items and spices are up 65%, oils are up 110%,” since March 2020, when the pandemic was accelerating, he stated. “So it made sense to place our cash into [bitcoin] and that may outstrip any inflation charges we see for the approaching decade.”


The Hamams are vulnerable to currency depreciation after witnessing their parents’ income and savings eroded by a 65 % loss in the Egyptian pound against the US dollar between 2012 and 2017. The brothers were in Tahrir Square during the Arab Spring insurrection that led to the removal of then-President Hosni Mubarak in 2011.

Tahinis has installed bitcoin machines in each of its restaurants to encourage employees and customers to purchase cryptocurrency. It does not accept bitcoin for food funds, in part because accounting and tax reporting are much simpler in fiat currency, and it needs to promote retaining bitcoin.